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2. Are we building our business for tomorrow?
The work to keep a business running is enough to keep you busy. But being busy and building a business for tomorrow aren’t necessarily the same thing. The hard part is making sure today’s activities are building tomorrow’s opportunities. Take customer service as an example. Many consider customer service merely as a cost to be managed rather than a chance to strengthen a brand and loyalty. If you’ve got the attention of a customer, use it wisely. An ethos that engages and supports customers rather than minimizes interactions with them has a tendency to bode well for the future.