The 5 Questions Business Owners Should Be Asking

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4. Why are potential customers holding out?

Many businesses get feedback from current customers or prospects that are already deep in the sales cycle. You should also have the backbone and creativity to inquire with those who are not buying. Why? This data will help you identify the true impediments to growing your business. Rather than competitors, you might find that ineffective marketing, unremarkable products and offers, or too many options are the culprits of customer inaction.