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5. What’s the dead weight we need to eliminate?
Every business has something that drains resources without delivering value back. This is dead weight the business is fighting against to stay afloat. Dead weight could be the rock star sales rep of three years ago that now spends more time on Farmville than rainmaking. It could be a product that never launched but is held onto for sentimental value. It could be an expensive vendor that no one takes the time to replace. The dead weight that’s the hardest to recognize and drop, though, is a philosophy that no longer matches the reality of the business or its customers.—Charlie Gilkey