5 Secrets to Great Advertising

copper mountain, national snow day
Courtesy Wexley School for Girls
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Secret No. 3: Take it to the streets

Getting in front of your customers live can pack a powerful punch, especially when they haven’t experienced a product or service before. When Copper Mountain Ski Resort wanted to push its marketing beyond print ads featuring pretty scenery, it called on Wexley. So the agency brought snow to Austin, Texas, literally, by spraying it onto the streets, in a campaign called National Snow Day (above). "The whole campaign is based around the idea that everyone deserves to feel that little thrill of an unexpected day off with zero obligations," says McAllister.