5 Secrets to Great Advertising

wexley school for girls
Gregg Segal
5 of 5

Secret No. 5: Always remember to have fun

Wexley’s office is full of wackiness--including a mini-golf course (shown above) and a mock-Chinese restaurant right in the middle--and that vibe is reflected in the agency’s creative process. Wexley's team applies that offbeat creativity even to the most sober of products. To promote Microsoft’s Hyper-V Server, Wexley deployed costumed actors to crash an industry conference. Tech bloggers quickly picked up photos of the stunt. "We look for something smart but a little ridiculous," McAllister says.--April Joyner