5 Tips for a Successful Infomercial

Associated Press
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An infomercial should get people talking about your product—for better or worse. Shake Weight founder Johann Verheem found a surprise hit with his infomercial, which has been viewed millions of times on YouTube and lampooned for its sexual innuendo on Saturday Night Live. “We had incredible evidence on a product that worked, but it also looked provocative,” Verheem recently told Inc. magazine. “It's not just that sex sells, but one of the other things very important in direct selling, in infomercials, is that a product looks different enough for someone to stop and watch it.”