5 Tips for a Successful Infomercial
Evaluate Similar Products' Success Rates
At any given time of the day, you can probably find an infomercial selling exercise equipment. There’s a reason for that. “Certain products will always do better than others,” says Michael McGahee, an infomercial producer based in Florida. McGahee notes that skin care products, weight loss formulas, exercise equipment, and kitchen appliances are consistently ranked among the top-selling infomercials. Home electronics and jewelry are usually relegated to home shopping networks, because those products involve a different type of sales approach, he says. McGahee notes that among the top 60 infomercials on television today, nearly 10 advertise exercise equipment.