5 Tips for a Successful Infomercial

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Use Recognizable Faces

Depending on your product and intended demographic, a familiar face or a celebrity can boost sales. Steven Marcus, an infomercial producer with over 35 years of experience, has worked with a range of celebrities including Cindy Williams, Don Shula, and Dan Marino to sell a range of products on infomercials. “They give you more credibility right away,” he says. They are especially helpful if your product lacks an easily demonstrable technology or “wow factor,” but other products, like electronics, really might not benefit from a celebrity at all, Marcus says.