5 Tips for a Successful Infomercial

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Consider Breaking into Retail

According to a recent New York Times article, 95 percent of current Snuggie sales are derived from brick-and-mortar stores. Many entrepreneurs consider an infomercial like an audition for shelf space in big-box retail chains, which is extremely competitive to get. That's why it's important to position your infomercial to give it the greatest chance to be picked up by a national retailer. Steven Marcus says that one crafty tactic employed by entrepreneurs is to launch the infomercial campaign in the hometown headquarters of a retail chain. “Let’s say they want to get it in Walgreens or Wal-Mart. They buy airtime in the home town of the corporate headquarters where the buyers can see it,” he says. “The [executives] see it on the air for a while, and they track down the guy with the product.”