5 Tips for Writing an Effective Slogan

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Highlight a key benefit.

The point of a slogan is to differentiate your product or brand from that of your competitors, while also underscoring the company's general mission. If you have an advantage over your competitors, or if your product or service has a unique benefit, you need to use it. Slogans are the first impressions for many potential consumers, so it absolutely needs to stress the company's worth. Isolate one key area of your business, and find a way to integrate it into the slogan. Example: "Great taste, less filling." (Miller Lite)