5 Tips for Writing an Effective Slogan

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Stay honest.

When writing a slogan, it's extremely easy to get carried away; however, it's imperative that the slogan accurately reflects the business. In other words, hyperbole is extremely discouraged. Language like "The No. 1 ___," or "The best ___ in the business," is not only untrue, but also extremely generic, and a big turn-off to consumers. Instead, be realistic, and find a clever but real way to emphasize your company's perks. Example: "It's everywhere you want to be." (Visa)