5 Tips for Writing an Effective Slogan

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Keep it short.

Slogans should never be longer than a sentence and ideally should hit the sweet spot between six to eight words. Any longer than a sentence and your slogan will become jumbled and ultimately forgettable, unless it rhymes or has an accompanying jingle. Brevity lends itself to memorability, which is the primary goal with slogan writing, so limit any and all slogans to a sentence or less. Example: "Think different." (Apple)
—Dave Smith