5 Tips for Franchisees

Chris Crisman
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Follow the Playbook

A franchisor didn’t become one just by luck. The company has a proven product and business model, which, lucky you, means that the hard work’s already been done. As a franchisee, you should learn what sets your company apart. For example, at Five Guys Burgers and Fries, a burger chain based in Lorton, Virginia, that Jerry Murrell and his sons grew into $483 million company, an obsession with detail is key. “About five years ago, hurricanes killed the tomato crop in Florida, and prices went from $17 to $50 a case,” Murrell recalls. “I suggested using one slice instead of two. My kids were furious: ‘It should be two! Always!’ They were right — it’s too easy to start slipping down that slope. We stuck with two slices, and so did our franchisees.”