5 Tips for a Useful Mission Statement

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What Does Your Company Really Do?

Does your company "aim to be a leader of quality products, customer service, and innovation for tomorrow?" So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers—and employees. An intelligible mission statement is essential to clarify the intentions of your business. Traditionally, mission statements are a blend of realism and optimism—two terms generally at odds with one another—and striking a balance between the two is the ultimate key to writing a great mission statement. So before you start your start-up, be sure to review these five tips on developing a truly effective mission statement.