Does your company "aim to be a leader of quality products, customer service, and innovation for tomorrow?" So do thousands of others. Sure, this statement sounds nice, but it means very little to your customers and employees. An intelligible mission statement is essential to clarify the intentions of your business. Traditionally, mission statements are a blend of realism and optimism, two terms generally at odds with one another, and striking a balance between the two is the ultimate key to writing a great mission statement. So before you start your start-up, be sure to review these five tips on developing a truly effective mission statement.
Sure, mission statements can and should have that optimistic spin, but they ought to serve a real purpose. There are four key elements found in effective statements: Value, inspiration, plausibility, and specificity. In a couple of short sentences, you should be able to convey the value of your company or why your brand exists, inspire and encourage your employees, sound completely reasonable and plausible, and be as specific and relevant as possible. Find a key theme for your company, and make sure each of these components revolve around it.