5 Tips for a Useful Mission Statement

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Keep It Short and Sweet

Remember: This is a mission statement, not a mission essay. Try to sum up your entire company's mission in one or two sentences. Think of it this way: Your mission statement, at its absolute best, should be able to double as your slogan. Concise mission statements are also more memorable and effective. So there's no need to make it overly complicated; just state the purpose of your company, your reason for starting it in the first place.