- Tools & Research
- Inc. Advisor
- Inc. Deals
Consider Long-Term vs. Short-Term
Mission statements can be wildly different from one company to the next. The idea here is to choose whether you want your company's statement to reflect its short-term goals or its long-term aspirations. Be sure to choose only one; specificity is key to an influential mission. While short-term mission statements allow you to be more specific with your goals, they also need to be updated more often to stay relevant. If you want the statement to be a long-term reflection, use global language indicative of your company's purpose, regardless of how much your company might expand in the future.