5 Tips for a Useful Mission Statement
Revisit It Often
Evolution is inevitable. However, all too often a mission statement is written around the time of a company's birth and then forgotten about. Your statement ought to be an important representation of your company culture. It's an opportunity to institute an overall sense of identity and should be constantly maintained and referred to. Incorporate the ideas and themes of the statement in how you run your business, and be sure to revisit it regularly to make any necessary changes. No company ever stays exactly the same. Tweaking your statement ensures that it constantly parallels the direction of your company.