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Get a Mascot and a Brand Manager
Travelocity entered the Chatroulette fray with their iconic Roaming Gnome. The beloved lawn ornament holds a variety of signs throughout the day with messages such as “This would be better if we were in Rio.” It’s a case of clever targeting because the idea is that folks who spend their time video chatting with strangers could use a break from being cooped up with their computer. Sometimes the company's plaster mascot simply holds his sign, but during work hours, he's voiced by a staffer from their ad agency, McKinney, who chats with users. By numbers, this was the most successful of the campaigns, garnering 16 million press impressions, thousands of retweets, and 100,000 interactions on Chatroulette itself.