5 Ways to Market Your Business on Chatroulette

Chatroulette, internet advertising, web advertising, Sabre Vision
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Get Users to Advertise for You

You can put your brand manager or even a mascot on Chatroulette but ultimately they’re only one man, or egg, or gnome. Sabre, a Newport Beach, California-based eyewear brand crowdsourced their Chatroulette presence by enticing users to send in their creepiest Sabre-related screenshots, with a no naughty parts clause, to win a pair of shades. While enlisting a grab bag of teenagers as your brand advocates might seem like reputation seppuku, it could be just another way to cut through the noise. In Sabre's case, however, the company was disappointed to only receive 500 responses compared to thousands they had had for other picture contests.

--Josh Spiro