5 Ways to Avoid Logistics Chaos

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Keep a Holistic View

Treat the small orders as you would the big orders—even if it means an occasional loss. John Delbridge, Mimeo’s chief operating officer, says it’s worth it to keep customers happy. "We don’t look at the cost-benefit analysis of any one order," he says. "What we look at is the life of the customer. And, if we keep them happy, it'll be a long life."