5 Ways to Get Your Product on TV -- for Free!

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The Entertainment Resources & Marketing Association maintains a searchable database of agencies broken down by specialty at Erma.org. "Seek out agencies who've been around and established themselves in traditional product placement and major branded efforts," advises Frank Zazza, the father of product placement. Don't be afraid to negotiate. Your costs can go as low as $1,000 a placement or $5,000 for three placements.