6 Branding Ideas From Jay-Z and Kanye West

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On the day of the release, Island Def Jam used Twitter to generate excitement for a pop-up store in Manhattan, simultaneously connecting the digital and physical experiences. But executing a pop-up store or any real-world event to support your online strategy takes a certain budget and planning time. If this is a stretch, research other options to bring the online experience offline in order to make a real-world connection with your audience. Be sure to point people in attendance back to your online properties with signage at your event.