6 Branding Ideas From Jay-Z and Kanye West

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For three days only, fans in New York City were able to see the Maybach featured in the video for the first song off the album and purchase the physical album, amplifying excitement for the video and the album. Securing assets can be difficult, but they can give a big boost your connections with fans. Utilize social media tracking tools you are familiar with to track data for reporting once your project is complete. Through a partnership with Vevo, both the label and the artists were able to be compensated for each of the 5,000,000 views the video received on YouTube.