6 CEOs Share Their Biggest Regrets

Heritage Link Brands, wines
Erin Patrice O’Brien
6 of 6

I could say I regret bootstrapping, but…

Selena Cuffe is the cofounder and CEO of Heritage Link Brands, a Los Angeles-based importer of wines primarily from indigenous producers in Africa--a company boldly built on the ideal of empowerment and an uncertain supply line stretched halfway around the world. "This is going to sound crazy, but I don’t think I would do anything differently," she says. "All the bumps and bruises along the way taught me valuable things about running a business. I could say I regret bootstrapping, but that wouldn’t be true. There were a lot of tears along the way, but, especially now, it was worth it." --Kelly Faircloth