6 Lessons on Starting Up From Norm Brodsky

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Learn to Pursue the Right Opportunities

Though Brodsky is often sharing his thoughts and opinions with the many entrepreneurs who come to him looking for direction, he makes sure they understand that the decision is theirs and theirs alone. "Otherwise," says Brodsky, "they won't take responsibility if they fail. They will simply blame 'bad advice' and lose the opportunity to learn from failure, which is always the best teacher." So the next time you're faced with a difficult decision, begin by asking yourself what it is that you want to be doing for the next 10 years. Be aware of the potential downside of each decision and, more important, the time, money, and energy each will require. Never lose focus of your goal. (For more, read "Building Your Business," May 2011.)