6 Reasons You Need a Mobile Strategy

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Location-based Services

Location-based shopping coupons using mobile devices are gaining popularity. As mobile users become more acclimated to sharing their whereabouts via mobile devices, they're also are becoming more open to receiving ads and mobile coupons relevant to where they are at the moment, according to findings from JiWire's Mobile Audience Insights Report. In fact, more than 50 percent of respondents indicated that they wanted to receive location-specific advertising, with mobile coupons a more appealing incentive than check-ins. GPS and applications such as Google Maps ranked highest followed by Yelp, Facebook and Foursquare.