Six Rules For Website Design

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Track It, Improve It

Your website redesign should never be over. Make sure you identify clear and realistic brand and business goals for your site so that you have numbers to optimize against after you go live. You can use Google analytics, for free, or pay services such as Omniture or WebTrends. Once you’ve confirmed that your tags are working, pull weekly reports and start looking critically at how people are using your site. Be relentless in your pursuit of delivering an optimal user experience.