6 Secrets to Achieving Entrepreneurial Success

Robbie McClaran
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Treat the Customer Like Gold

"When you're in business, there are two doors you can walk through," says Bob Moore, of Bob's Red Mill, a natural-foods chain based in Milwaukee, Oregon. "You can walk through the door where you treat the customer like your guest, operating by the rule that the customer is always right. Or you can be cutthroat. The first door is the door of kindness. That's the one I decided to walk through."