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Automated greetings are a big no-no
Joe Pulizzi stepped up his business’ Twitter presence last year by downloading the add-on application TweetDeck and configuring it to automatically greet people who start following him. But the Cleveland, Ohio-based marketing consultant and owner of Junta42 soon discovered that he had put his virtual foot in his mouth. “A couple people replied right away to say, Joe, this is lame, it’s basically spam,” says Pulizzi. From now on Pulizzi is keeping it personal.