6 Social Networking Faux Pas to Avoid

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Have a plan

You can’t just join social networks because they’re there. You need a clear idea of how they further your company’s marketing or customer service strategy and you need to communicate that to your employees. Kent Lewis, a social media marketer and head of Anvil Media, in Portland, Oregon, recalls the time an intern at a local hotel he works with was given statistics about the property’s competitors -- and immediately shared the info on Twitter. “It made her look stupid,” Lewis says. “We didn’t realize we had to coach her on life, not just social media.”