6 Social Networking Faux Pas to Avoid

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Show some personality

Some companies mistakenly think that no matter how many people represent their business online -- whether it’s one or 20 -- everyone has to tweet or post in a single voice, either through a made-up mascot or persona, or by using a certain tone or language that toes the company’s party line. That works in some cases, but it’s better to coach employees on dos and don’ts, and then let them be themselves.