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E-commerce and Online Auctions
If record sales during the holidays are any indication, online retail will continue booming and achieve double-digit revenue growth in 2011. Due to the increasing ease in setting up a website, small vendors are further penetrating the market. E-tailers have also upped the savvy factor with widespread discounts, targeted advertising, and elegant, efficient site design—all created to lure customers out of brick-and-mortar stores and onto the Web. Popular product categories include clothing, footwear, jewelry, electronics, sporting goods, toys, and furniture, often sold through online commerce communities such as eBay, Newegg, and Etsy.
2011 Revenue Growth: 11.4 percent
2011 Employment Growth: 6.1 percent
Barriers to Entry: Low