6 Top Performing Industries for 2011
Agencies that create online, targeted, and integrated ad campaigns will compete for a healthy allotment of ad dollars in 2011. IBISWorld projects improvements in consumer sentiment, and corporate profits in the coming year to drive an increase in media expenditures. Digital media in particular will be the recipient of an increasing amount of ad dollars, with some experts expecting spending in the space to double in the next five years. Companies able to reach the nascent mobile market and targeted niches will be the big winners.
2011 Revenue Growth: 3.5 percent
2011 Employment Growth: 3.9 percent
Barriers to Entry: Medium