6 Ways to Prepare for the Coming Upswing
Get to know prospective customers
Build relationships with potential customers and learn more about their needs, then tailor your offerings accordingly to position your company for the future. Many would-be clients will shy away from meetings because they cannot currently afford any additional expenses. By alleviating some of that sales pressure and focusing on the future, however, you will be poised to make the most of the customer whenever they are ready to grow.