7 Deadly Sins of Sales Pitching

You BS the Expert.
Cannaday Chapman
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You BS the Expert.

Suppose you're pitching your company to investors. The investor asks what you project expenses to be, and you choose to casually omit, say, certain expenses you don't think the investor would find out about. Not only is this unethical, but it's just plain bad for business. Should someone in the room uncover your lie, you're likely going to bicker, which will take away from your credibility, and you'll probably lose the deal. "You never want to go toe-to-toe with an analyst," Klaff says. Besides, he says, "the more you get into details, the more you're wasting time."