7 Deadly Sins of Sales Pitching
You Quote Dead People.
There's a tendency in sales pitching to rely on the words of mentors, great business leaders, and politicians. Do everything you can to resist the temptation. When you quote someone else, you not only invoke a juvenile feeling, but also you might invalidate yourself as an expert. In other words, by deferring to someone else, you also lower your status, Klaff says.