7 Deadly Sins of Sales Pitching

You're Boring.
Cannaday Chapman
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You're Boring.

When pitching, it's easy to rely on yield curves, projected revenues, and other bits of data to sell your product or service. But the glut of data means nothing if you're not keeping the interest of the person sitting across the table from you. "We come to meetings to hear about new ideas, meet new people, and learn about interesting or even exotic people and places," Klaff says. Instead, strive to create an emotional reaction with the person you're pitching. —Eric Markowitz