7 Head-Turning Fashion Start-ups

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Go Try It On

Marissa Evans founded this social style network in March 2010. How does it work? Members post a photo of themselves in an outfit and receive immediate feedback from other members (harsh unnecessary critics are filtered out). Evans wanted to make sure the site was a dynamic social environment. Reviewers can be voted up if their advice proves useful, and members can also select which friends see their posts. Recently, the company has partnered with Sephora and the Gap to have expert stylists give advice to members.