7 Head-Turning Fashion Start-ups

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Ari Golderberg founded StyleCaster in 2007, and has described it as "Facebook meets Conde Nast"—an innovative platform for reading about high-end fashion, sharing creative ideas, and, of course, shopping. The key to StyleCaster's success is in the curation: Users can shop by "look" or ask advice per category (makeup, hair, body, etc.).