7 Head-Turning Fashion Start-ups

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Rookie magazine

As the charming 13-year-old behind the Style Rookie blog, Tavi Gevinson amassed a cult following of fashion lovers of all ages. Her intelligent commentary and girlish fawning over fashion soon made her a regular in the front rows of designers like Marc Jacobs. With her new-found fame, she wanted to create a publishing platform that spoke directly to teen girls like herself. After failed venture attempts with former Jane magazine editor Jane Pratt, the now 15-year-old launched her own print and online magazine, called Rookie, in early September.