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Pay attention to the reviews you already have.
It may sound obvious, but you can’t generate good reviews (at least not legally) unless you have happy customers to write them. “No amount of asking for user reviews or soliciting feedback will help compensate for a bad first impression,” notes Jason Arango, internet marketing strategist for Think Basis, an internet marketing firm. Start by making sure to resolve any issues that particularly bother your customers if you possibly can.