7 Secrets to Getting Positive Online Reviews

Russell Christian
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Make reviewing as easy as possible.

“Our product has a ‘give feedback’ button that users encounter at the end of the process,” Goodman says. “The user has three choices: one to send us feedback, one to suggest a new feature, and one that sends them to a review site. We did that hoping they would mostly write positive reviews, and that’s how it’s worked out.”