7 Start-up Success Stories

Maureen Kelly, Tarte Cosmetics
Courtesy Company
6 of 7

Maureen Kelly, founder of Tarte Cosmetics

COMPANY: Tarte cosmetics
FOUNDER: Maureen Kelly, 36
LOCATION: New York City
2008 REVENUE: $12 million
EMPLOYEES: 34
START-UP YEAR: 1999
START-UP COSTS: $18,000 for 5,000 makeup fills and containers
BREAKEVEN: Five years out, on undisclosed sales
BIGGEST EXPENSE: Cost of product
QUALIFICATIONS: The insights of a lifelong beauty-products junkie
RED TAPE: None