7 Great Viral Marketing Campaigns
Grasshopper | The New Dork
This spoof video released by Grasshopper, a start-up based in Needham, Massachusetts, that provides a virtual phone system designed to help entrepreneurs, was a play on Jay-Z's hit single "Empire State of Mind" from 2009. With lyrics like "Now I'm in the blogosphere / Now I'm in the twitterverse / Fans get so immersed / But I'm a nerd forever," the video has attracted more than 1.3 million views since March 2010. "The music video below is pure viral marketing," TechCrunch noted in a write-up of the campaign. "But we'll bite 'cause it's got a catchy tune."