7 Great Viral Marketing Campaigns
Absolut Vodka | Tim & Eric and Zach Galifianakis
Zach Galifianakis, Tim Heidecker, and Eric Wareheim (stars of the Tim & Eric comedy tour) were commissioned by Absolut Vodka to make a short movie for the vodka company's website. The comedians were told there were no rules, so long as "Absolut" was mentioned. The result? A bizarre and hilarious viral video that's attracted nearly 2.5 million views over three years. The viral success of the first film inspired several more short films, all just as satirical as the first.