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Burger King | Subservient Chicken
Florida-based creative agency Crispin Porter + Bogusky (CP + B) conceptualized this viral campaign for Burger King's TenderCrisp chicken sandwich, which featured a "subservient chicken" (a man in a chicken costume) that was programmed to respond to various commands from online viewers like "Jump" and "Try to do a headstand." The campaign actually began as a traditional television commercial, but exploded once the site was posted—it attracted 15 million hits within the first five days and the average time spent on the site was nearly six minutes. Since launching in April, 2004, the site has attracted more than 450 million hits.