7 Great Viral Marketing Campaigns
Blendtec | Will it Blend?
People like to see stuff destroyed. That's the idea behind "Will it Blend," a viral marketing campaign from George Wright and Tom Dickson, creators of Blentec, a food blender. They've blended everything from whole chickens to iPads, and since the company launched the campaign in October 2006, it has attracted more than 160 million views.