7 Great Viral Marketing Campaigns

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Threshers Viral E-mail

Sometimes a company doesn't even intend to have a viral hit. Take Threshers, for instance. The U.K.-based liquor store sent out an e-mail to its suppliers offering a 40 percent discount on wine and champagne. The discount, however, was not intended for the mass-market, but once people started distributing the coupon on blogs and e-mail, the company received enormous attention. "Queues have formed at one store while the Threshers website has crashed under the strain of demand for the offer," the BBC reported in 2006, when the campaign went viral. "It was never intended to get this big," a company spokesperson later told the paper.