7 Tips for a Social Entrepreneur

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Think Outside the Box

When Dave Eggers, author of A Heartbreaking Work of Staggering Genius as well as other titles, and Ninive Calegari, long-time public school teacher, joined up to found 826 National. The organization works with children, many of them from low-income areas, to develop a love of reading and writing. But the founders ran into a problem. The storefront they’d found in San Francisco’s Mission District was zoned exclusively for retail. So Eggers and Calegari decided they’d sell some pirate supplies in the same space in which they hosted creative writing classes. Now, elementary school-aged children take writing classes next to racks of eye patches and anti-scurvy medication.